Kareena Kapoor is blessed with a glowing and fair skin. So it was no surprise that Kareena Kapoor was chosen to launch a new beauty products range from Lakmé.
Today at an exclusive event at Lakmé Fashion WeekWinter/Festive 2011, Kareena Kapoor, unveiled Lakmé Absolute – Lakmé’s high-performance, long wear make-up range, which lasts up to 16 hours. She was recently chosen as the Face of the cosmetic giant as the company believed that Kareena personifies the very qualities the brand stands for. On the occasion, were present Farida Kaliyadan, General Manager, Lakmé and Lakmé Make-up Expert Cory Walia.
At the launch, Kareena Kapoor said, “I’m very proud to be associated with a brand that introduced the concept of make-up to the Indian woman and I’m excited to be undertaking this new journey with them. I’ve been using the products for a while now and Lakmé ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need.”